Disruptive Consumerism


Framing the current Peace Process between the Colombian Government and the main guerrilla group FARC, this initiative conceives the strategic need of planning ahead towards coexisting opportunities in the post-conflict scenario. How can we create post-conflict opportunities of sustainable forgiveness? The hypothesis is by allowing people to conceive reasons and ways to reinsert, live and endure through on-site specific production alternatives that span the socially-entrepreneurial panorama.


By remixing local resources, with communities’ needs and unrelated concepts new opportunities may emerge and set the stage towards a coexisting mindset. Multiple socially-entrepreneurial stages that bridge the conflict’s verge and the post-conflict. 

This hypothesis is highly inspired and guided by the HCD Toolkit, ethnographic documentary "Chocolate de Paz",  Culture House “Casa del Pueblo” in El Salado and the Cacao initiative of San José de Apartadó’s Peace Community.

At the same time there's various conceptual frameworks this initiative aims to involve: Ethical Consumerism (human rights, animal rights, environmental pollution), the Open Source and DIY and Social Entrepreneurship


Similar to brands like Patagonia or MUJI, whose corporate practices disrupt traditional practices, this initiative is in search to subvert consumerism and pos-conflict. 

—"What would you think about these glasses, made by people who opt-out the conflict and nowadays create peace? What would you think when realizing it was product of the experience transmitted from a community victim of the conflict?" — Disruptive Consumerism