Logo

LUX is the acronym for Lab of UX, and the key Design Directive to craft its Logo. Dive In is the slogan I came up with to craft a Design Concept that highlights the idea of Immersion within the emerging technologies worked with.

Promo

Back in 2011, this promo animation was my personal excuse to learn how to 3D model, Character Rig and animate.

Through vector-graphics, I appropriated some tech-brand logos to the lab's concept of immersion