Lab Time App

With Pinedot Studios we created a pick-up scheduling app, to aid clinical labs organize their samples. I was the Product Designer (UI/UX) behind it. It is natively available in iOS and Android. We decided to build on top of the current scheduling system which categorizes samples by color and letters. This way, we ensured the the application could be easily learned by the target audience, in this case Lab Assistants and Managers.

Unisabana App

From left to right, Rafael Rodriguez (Integration Lead), Ricardo Sotaquira (Information Technology Engineering Director and Project's Director),  Francisco Ramirez (Design Lead), Jenny Robayo (Development Lead), Juan Pablo Velasquez (Student), Alejandro Zambrano (Student). Two students missing: David Piñeros and Nicolas Guzman

By mid 2014, along with Jenny Robayo and a team of students, we launched the official mobile application for Universidad De La Sabana. It was a creation process that involved a User Centered approach and a semester of hard work. I was the Product Designer behind it, from UX Research to UI Development.

Even though this project involved NDAs, the overall process began with the core team (Director and Leads) drafting the Project's Proposal and Design Concept. After an agreed Brief with the stakeholders, we conducted User Research to validate our initial hypotheses and discover new opportunities. 

The video at the left is an excerpt from the User Research activities I conducted. They were held in the first Design phase, hearing our main audience, the student community.

Out of this research we crafted Design Principles that would guide us in the App's UX and UI. We also created personas that aided the scenarios.

By overlapping Needs from users and Desires from stakeholders, and the development team's Abilities we decided which features approach first. Once having everyone on the same page, I created tentative layouts through Wireframes and Mockups, that I translated later into tap-through prototypes.

We delivered a Mobile App with a set of features with breakthrough feature to encourage students to improve their performance (virtual academic advisor) and the campus community's daily activities (news, menu, events). The advisor is a tool that will suggest what should a student aim for his next graded assignment (exams, projects, homework) according to a desired course-grade.

This is a run through the different services, natively developed in iOS and Android available for download in their corresponding links

Electronic Vote

In 2013 we created an electronic vote system through Android tablets that were remotely activated by a Laptop. I was the UI/UX Designer and Industrial Designer –Cubicle. Our main Design Challenge was to create an election system easily perceivable and predictable –intuitive– enough so grown-ups with no previous experience with mobile devices could vote. It was a successful system that didn't got in the way, with 93% of participation.


I created this storyboard so stakeholders could better understand the sought experience.

Scrutiny's visualization

For the scrutiny I developed this visualization in Processing

Enrutate iOS App

Back in 2013 with two developers, we created this Mobile App. I designed the UI including the simplified map of Bogota and the promotional motion graphics. It was the first Mobile Application to interact directly with the map. A more perceivable and predictableintuitive– interaction comparing it with the competition (public transport apps in Bogota, Colombia). 

Flux iPad App

Concept Development

Flux is a mobile application for tablets that introduces college students to System Dynamics. Its Design Objective involves a new visual representation to improve the user experience in System Dynamic softwares. I was the Visual and Interaction Designer behind its creation. The second iteration at the right was created with a micro-organism metaphor in mind.

For this project I worked closely with a PhD in Applied Sciences directing and implementing the mathematical models behind it, and a junior iOS Programmer.

Bertalanffy’s General Systems Theory sprung from Biology, thus a micro-organism metaphor for the final design seems convenient and captivating. Elements within the aqueous environment resemble organic-like shapes. Both features, the animated elements and organic forms contribute to Flux's aim to bridge users’ mindset onto a unified perceivable and predictable interface.

Iteration 1

Ripple effect concept were elements' behaviors interfere like waves disturbing water. 

Iteration 2

Micro-organism concept were elements have a biological look and the interface borrows visual queues from a petri-dish 

Brand Identity

In System Dynamics the concept of cycle is essential. This is why the logo's starting point is a cycle. Afterwards, a double cycle resembling the infinity symbol was used for the name's starting point.